The inspiration for the choice of brand name was certainly influenced by the great numbers of these beautiful and strikingly coloured birds which abound in India where over 70 different varieties/species of kingfisher can be found - more than in any other country or continent in the world.
Kingfishers are particularly prevalent in Bangalore, the garden city of India, which is also headquarters to The United Breweries Group, brand owners of Kingfisher Lager.
The new distinctive Kingfisher brand logo incorporates a visual of an Indian Kingfisher.
From modest beginnings where Kingfisher Lager's distribution was somewhat confined to Southern India, it has grown to become India's leading brand of premium lager with share now approaching 36% of the total beer market.
The brand is owned by the UB Group of India, a multi-divisional conglomerate operating in over 20 countries across Europe, North America, the Caribbean, the Middle East and Far East.
UB Group activities include pharmaceuticals, engineering, fertilisers and information technology, but its traditional and core business is in the drinks sector where beer and spirits divisions dominate the market with famous lager brands such as Kingfisher, UB Export and Kalyani and numerous category leaders under the Mc Dowell and Herbertson spirits brands.
For the UB Group, brewing was where it all began and the history of the group is synonymous with the history of beer in India.