Johnnie Walker Red Label is a rich, full-bodied blend of up to 35 of the finest aged single malt and grain whiskies. Bursting with character and flavor, it's the favorite of millions of people all over the world. Its vibrancy makes it perfect for mixing - something few other spirits can do without losing their true character. Red Label was first unveiled in 1906 by Alexander Walker as a powerful combination of spicy, smoky malts and lingering, lighter grains. He called it "Special Old Highland Whisky." In 1909, Alexander renamed it "Johnnie Walker Red Label" in deference to his consumers who were already using 'Red Label' as shorthand when ordering the brand.