Were not about labels. Never have been.
Were about making the worlds finest bourbon. Thats why weve stayed true to our distilling traditions for 213 years. When youre that dedicated to what you put into something, people can trust what comes out of it. In every rich, satisfying sip of Jim Beam White you can enjoy the craftsmanship and heritage that goes into our genuine Kentucky bourbon. For 7 generations weve remained loyal to that mission, and to the people who appreciate whats on the inside.